Bev Marks writes: “I have a short story emanating from the UK but, I believe, with issues that TISA should consider for all markets. Recently T-Mobile announced a significant change in their tariff for data download to mobile phones; indeed a “data cap” has been introduced and this has really woken up the radio futurologists. Their calculation about the cost of data to mobile phones has some interesting lessons for us in the TTI domain. According to my calculations we only require about 1/8 of the data that radio listening needs, for continuous TTI services. Nevertheless all this points more strongly, in my eyes, to the need for TISA to welcome the broadcast industries current enthusiasm for radio to be delivered as a “hybrid solution” – with both broadcast and IP technologies being used to provide the end-user experience – may I propose that this also applies to
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