BMW and Mediamobile team-up on real-time traffic information

French service-provider and TISA-Member Mediamobile announced that its real-time traffic information (RTTI) service will be integrated into BMW’s production vehicles equipped with “BMW ConnectedDrive”. The service will be available with the “BMW Connected Drive” option as of September. According to Vincent Godec – Mediamobile’s CEO – this deal “marks a milestone in our company’s development” as it makes Mediamobile BMW’s traffic information solutions provider for their entire model range, and all transmission technologies.

According to Mediamobile, BMW drivers will now benefit from real-time traffic event and incident information such as accidents, lane closures, road works; traffic flow and congestion information, and therefore users will be able to select the best itinerary, as well as alternative routes in case of congestion and/or incidents.

Furthermore, the TPEG^TM-service from Mediamobile, based on TISA-specifications, will provide BMW vehicles that have the RTTI installed with access to detailed information, accuracy and responsiveness, which are superior to solutions using TMC-type standards.

Mediamobile has also developed an assessment and quality control tool for checking traffic data in all the countries covered, based on the new Traffic Flow QBench tool. The development of the Traffic Flow Qbench tool is undertaken by TISA in a dedicated Task-Force convened by Cartsen Lux (BMW).

For more information, visit Mediamobile website.