Mediamobile delivers first Digital Radio Traffic service in Germany

On 15 May Mediamobile announced the launch of the first German national traffic and travel service on DAB+ digital radio, using the TPEG^TM protocol. 

Two new V-Traffic DAB services are now broadcast live in Germany. Traffic alerts (TEC) inform drivers of events such as accidents, road closures and road works, and traffic flow information (TFP) provides precise travel speed information, with updates on congestion across 190,000 km of the national road network. Both services can be accessed via in-car digital radios or infotainment systems, as well as personal navigation devices (PND).

The DAB+ network used for the new services offers a broadcast capacity more than 400 times higher than existing RDS-TMC services in Germany. For motorists, this means richer and more accurate traffic information. The system reports 20 times more traffic events, plus new types of events – along with precise location details and real-time road speed information. Drivers can now prepare their journeys more easily, find best routes based on traffic conditions, and estimate their arrival times more precisely.

The V-Traffic Premium DAB service is based on selected, top-quality data provided by Mediamobile’s local partners. The information is analysed, processed and quality-checked by the company’s traffic experts to offer the best possible country-wide traffic overview. Mediamobile is planning to extend its German DAB service in the future by adding other services.

Mediamobile to launch DAB traffic services across Europe

Mediamobile is the leading operator of traffic information services in France, Norway, Sweden, Finland, Denmark and Poland, all marketed under the V-Traffic brand. The company is a subsidiary of TDF, the European leader in terrestrial broadcast, telecommunications and satellite services.

To support the company’s first German traffic information service and provide a local presence, Mediamobile also announced the opening of a local office near Stuttgart.

“Our expansion into Germany is the next logical step in Mediamobile’s European development,” explains European Sales Director Andrew Nash. “We’ve identified a strong need in the German market for an uncompromising service capable of meeting end-user demand for high-quality traffic information without expensive subscription or connection fees, and also fulfilling car manufacturers’ need for a sustainable business model and satisfied customers over the entire lifetime of the vehicle.”

Mediamobile’s ambition is to be at the forefront of the technology shift from analogue (RDS-TMC) to digital radio (DAB-TPEG^TM). The company already broadcasts DAB services in Norway, is running test services in Poland, and plans to launch V-Traffic DAB services in other European countries. Mediamobile also supports partners in UK, Benelux and Italy with the aim of offering the most comprehensive range of DAB-TPEG^TM services across Europe.

For more information, contact Virginie Foures or Eric Le Yavanc.